The Big Tent Conference: Fixing the Big Ten's Image Problem Via Expansion
(Editor's Note: Never ones to welch, we present for your approval the musings of a real winner. Having defeated us as our own predictions play this fan has earned the right to hijack the main page of The Rivalry, Esq. for his own purposes: in 500 words or less. Want to be our next guest contributor? Stay tuned for our Week 13 Obligatory Predictions Competition.)
The Big Tent Conference: Fixing the Big Ten's Image Problem Via Expansion
Week 11 Obligatory Predictions Winner and Special Guest Contributor to The Rivalry, Esq.
As a Buckeye fan sitting in the Michigan alumni section for Saturday's hatefest between these two traditional Big Ten powers, you can imagine some of the colorful things I heard (Graham wrote about a few of them here). One in particular got me thinking, though: as the seconds ticked away on Ohio State's 6th consecutive victory over Michigan and 5th straight Big Ten title, a Michigan fan turned to me and sneered, "Have fun getting your butt kicked by the Pac-10 and embarrassing us in the BCS again."
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It's no secret that Ohio State's recent struggles against Top Five opponents and the slide of the Michigan program into mediocrity have damaged the image of our beloved conference nationally. What's more surprising is the "little man syndrome" we seem to be experiencing internally: while we talk a big game, too often it feels like our conference pride is overcompensating for something.
Fortunately for us, there's a way out, a way to return our national reputation to the halcyon days of Woody and Bo, JoePa and Nile Kinnick.
We can expand the Big Ten.
Clearly, this isn't a revolutionary thought. According to the always trustworthy Wikipedia, no less than 12 teams have recently been discussed in the press or amongst fans as potential additions (including the laughable prospect of a Big Ten-Nebraska alliance). TRE has looked at expansion, and SBN partner Crimson Quarry has gone into great depth on the topic.
The best idea I've heard so far? A commenter at FanNation (in response to the ever popular Notre Dame-to-Big Ten conversation) suggested adding Notre Dame, Pitt, and Cincinnati to create East-West balance in the conference, a conference championship, and forever destroy the concept of the Big East as an automatic BCS participant.
Making the Big Ten a "Big Tent" just makes sense. By accepting schools that meet (or exceed) the conference's stringent academic requirements, we stand to create a conference of "super nerds" which would be the envy of all conferences not clad in Ivy. Finding schools who are consistently competitive in major sports would increase the level of competition in conference, expand the conference's grip on Midwest population centers, and go a long way toward repairing the damage done to the national image of the Big Ten as a powder puff league.
The reality is that the SEC, with its upcoming ESPN contract and swamp-based recruiting, will for the foreseeable future be the darling of the national sports media. The Pac-10, with its Fielding Yost-esque "point a minute" style of play, will always generate more video game-like statistics. Expansion wouldn't fix everything that's wrong with the Big Ten, but it would go a long way toward righting the ship and setting our conference at its rightful place as the cradle of football and the grandaddy of 'em all.
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It's a fresh take
But I’m not sure that adding those three teams would “go a long way toward repairing the damage done to the national image of the Big Ten as a powder puff league.”
While Notre Dame certainly adds a storied history, the Big Ten is already flush with tradition. Don’t forget, we’re tied with the SEC for the most national championships, and it’s not just Ohio State and Michigan that account for that total. The problem is that a national audience doesn’t see Minnesota as a faded juggernaut that dominated in the 1940s. They see Minnesota as a mediocre, and largely unexciting brand that went 1-11 two seasons ago, and got run over by Kansas in last year’s Insight bowl.
My point is that tradition won’t save the Big Ten. Winning bowl games will save the Big Ten.
Notre Dame has lost 21 games in two years. That’s the worst pair of seasons in school history. Although I have no doubt that the Irish will eventually get back to their 1980s form, from a short-term reputation standpoint, they’re not going to gain us much ground. Having said that, I’m still wholly in favor of getting the Irish in the conference.
Pitt and Cincinnati, on the other hand, are tougher sells. Sure they’re both good this year — and Cincinnati has three consecutive 10-win seasons, but I can’t get this image of the stands at Heinz Field out of my head:

Makes Ryan Field look like Williams-Brice Stadium, doesn’t it?
My question for you is what happens when Cincinnati loses Brian Kelly and both schools go back to being perennial 6/7 win teams? Do either have the fan-base to command attention, or will the Big Ten race start feeling like the ACC’s?
Also, do you think Pitt would be willing to leave the Big East in basketball?
The Rivalry, Esq.
The quintessential Big Ten smoking room.
by Law Buckeye on Nov 30, 2009 8:34 AM CST reply actions 0 recs
Just to clear up any confusion, the post of mine that you link is over two years old and was focused on Jim Delany’s discussions concerning adding to the Big Ten footprint. Accordingly, I didn’t discuss schools inside the Big Ten footprint such as Pitt and Cincinnati. I appreciate the link, but wanted to offer the caveat concerning anything that might seem outdated or omitted.
First of all, listing the addition of Notre Dame as part of an obvious solution dooms it from the beginning, because there is absolutely no interest on ND’s part. The university has explored and rejected the option a couple of times in the last decade, and alumni are almost unanimously opposed. Like it or not, ND values its football independence and things are not likely to change.
Second, I don’t think you have offered any explanation for why this expansion would solve the Big Ten’s problems. ND would be a great fit, but a) it’s not going to happen; and b) ND’s bowl record over the last 15 years is worse than the Big Ten’s. Pitt is a good-enough school academically and athletically, but isn’t terribly high-profile in either spot, and Penn State already gives the Big Ten a strong presence in Pittsburgh and the rest of Pennsylvania. If I were making a list of Big East schools and the viability of their candidacy, I don’t think it’s an exaggeration to say that Cincinnati would be the last school on my list, even behind South Florida. The Bearcats’ football program is a flash in the pan, and the basketball program, commuter-school profile,
I don’t think the Big Ten’s reputation as a conference comprised of good schools is something do be dismissed lightly, nor is it much of an impediment to football success. Certainly, on average, the Big Ten’s public universities are better than those of any other conference, but on the other hand, the vast majority of schools with strong athletic programs are, like 10 of 11 Big Ten schools, are large flagship or co-flagship public universities. This isn’t the Ivy League, and no one could mistake it as such. Still, the CIC (the academic committee that includes all Big Ten schools plus former member U. of Chicago) remains important to Big Ten schools, and adding a school like Cincinnati, which would drag down the conference’s academic rep without enhancing it one bit athletically seems like an odd “solution.”
Again, I think you need to expand on why this is a good idea. Other than allowing the BT to add a championship game, what are the positives? Is there any way that adding three schools would add enough revenue to equal the per-school revenue that schools get now? Maybe, if ND is in the mix, but ND isn’t going to be in the mix. I see lots of negatives, lots of watering down. Again, ND would be a coup, but a conference that includes royalty like OSU, Michigan, and Penn State, not to mention solid tier two programs like Wisconsin and Iowa, is going to have its football fortunates saved by Pitt and Cinci-freaking-nati?
The Crimson Quarry, SB Nation's Indiana Hoosiers blog
by John M (The Crimson Quarry) on Nov 30, 2009 9:19 AM CST reply actions 0 recs
Notre Dame
I totally agree that Notre Dame is completely unrealistic at this point given the economics. But where is the point where they decide it is better to be affiliated with a conference? Sure they always play a pretty good schedule, but it loses some meaning when they can’t say where they are relative to some of their peers. For instance, it means something to say they finished 3rd in the Big 10 than to say they finished 8-4 (for instance). If Weiss is gone after this year, it is going to be another rebuilding period for Notre Dame that may or may not payoff a few years from now.
Also, I would argue the point that Notre Dame is sure to regain national prominence. I think times are different. Sure they have the history, but so do the Gophers. The point is that I don’t think Notre Dame is as special as it used to be. There are many other schools that are more prestigious these days as far as football goes.
One final point, is Notre Dame even up to snuff academically? I ask because I don’t really see Notre Dame as part of the prestigious affiliations such as the Association of American Universities, et al. Perhaps they are part of other cohorts or have reasons for not joining them, but I still don’t see their graduate school rankings being all that impressive—or at least not as impressive as most Big 10 schools as Notre Dame’s “brand” would have you believe.
by rencito on Nov 30, 2009 10:36 AM CST reply actions 0 recs
I do not agree
I think Notre Dame is as viable now as at any other time in history.
First off, to say that Notre Dame is completely disinterested in joining the Big Ten is inaccurate. The last time serious discussions took place, Notre Dame’s faculty voted in favor of joining (because of the benefits of joining the CIC), and as I recall most other sports teams (but not football) thought it would be good too (in that it would cut down travel time, increase regional rivalries, etc.). I’m sure most of those factors would still be at play today….especially the support from other ND athletic teams, who surely look at the Big Ten Network and the increased presence of all types of sports on the network as a HUGE benefit of joining the Big Ten (and leaving the Big East).
Second, the “economics” argument has largely been disproved — Notre Dame really doesn’t benefit from being independent (even with the NBC contract) UNLESS they regularly get to BCS games. Breaking it down over the past 5-10 years, I think Notre Dame would have made MORE in the Big Ten in football than they did in their current setup, and that ignores again the benefit of the Big Ten network for non-football sports, and decreased travel costs. Basically, sharing in the conference’s bowl pool (which means you make money even if you DO NOT go bowling), especially with 2 teams consistently making the BCS, makes the Big Ten a more profitable (and less risky) option. I’m sure Yahoo had an article on this recently….
More importantly, though, such a partnership is BOUND to be more profitable for Notre Dame and all the Big Ten partners if they were to combine going forward, because it would TRULY nationalize the Big Ten Network, increasing money for all the schools — Notre Dame still has a national following, as much as I hate it, and their joining the conference would inevitably lead to more cable systems carrying the Big Ten Network, leading to more money for all involved. Throw in the fact that it might be easier for Notre Dame to make the BCS within the conference (or, at least, a really good bowl thanks to the conference’s great bowl affiliations), the fact that many if not most of Notre Dame’s traditional non-conference games could still be honored by joining the Big Ten (they could keep Navy, USC, and BC, for example, while retaining Purdue/Michigan/MSU in conference), the benefits of escaping the Big East in men’s and women’s basketball, and it really becomes a great decision for Notre Dame.
And while NBC still has the exclusive contract with Notre Dame until 2015, I’m pretty sure that such a contract could be negotiated around (or even honored) to allow ND to join the Big Ten. Hell, it would make the Big Ten Network more profitable just to have their pregame/postgame shows focusing on Notre Dame as well, not to mention getting ND basketball games, etc., even if they didn’t show any games on Big Ten Network until after 2015. Plus, since NBC likes Notre Dame so much, couldn’t you feasibly see a bidding war for Big Ten football coverage when ESPN’s contract expires between ABC/ESPN and NBC (if not FOX and/or CBS, both of whom could also jump in)?
Notre Dame is the school that the Big Ten is waiting for, and I don’t think they’ll have to wait long. The traditions match, the money matches, the geography matches, the academics match, the non-football sports match — it’s the only school that reasonably makes sense. In fact, I wouldn’t be surprised if the new coach (whoever it is) strongly pushes in his contract negotiations for the school to seriously explore joining a conference (because conference championships are more reasonable targets of accomplishment than Notre Dame’s outsized national title hopes)….and since the Big East and Big Ten are the only options, and the Big Ten is clearly the more profitable one, it would be a push to join the Big Ten.
by Chadnudj on Nov 30, 2009 10:58 AM CST up reply actions 0 recs
One of the reasons ND didn’t join after that faculty vote is because the vast majority of Notre Dame alumni are adamantly, stridently opposed to joining the Big Ten. You are correct that money no longer is a huge factor, but there is a strong predisposition toward being independent in football among ND fans and alumni. If you think finishing 3rd in the Big Ten holds some sort of appeal for ND folks, or you think that the interests of the men’s or women’s basketball teams would have the slightest weight in the decision, you really don’t understand Notre Dame.
The Crimson Quarry, SB Nation's Indiana Hoosiers blog
by John M (The Crimson Quarry) on Nov 30, 2009 11:50 AM CST up reply actions 0 recs
Can you point me to
where you are getting figures that support your argument? I admit I have none to support mine, it is just that I know ND gets a pretty lucrative TV deal that they have to split with NO ONE.
I agree that the Big 10 is waiting for ND as it is the crown jewel, so they won’t add any other 12th team.
I still disagree that ND is as viable now is it ever was. I strongly disagree. Once upon a time, ND was THE football school. Sure, they still have the history, but they are no longer in an echelon by themselves. Not as many kids grow up thinking of Notre Dame is their dream football school. Sure, they can still recruit because of their brand, but that brand has been clearly diminished with the (relative) mediocrity since Lou Holtz’s time and the prominence of other programs around the country. The reason I make this point is to argue that ND should join the Big 10 as its name isn’t as strong as it once was.
I also disagree that the basketball program would be better off out of the Big East, although I concede that is probably a moot point since Big Ten football > Big East football by a much larger margin of dollars.
by rencito on Nov 30, 2009 6:40 PM CST up reply actions 0 recs
Each of the Big Ten schools makes much more TV money than ND today
Here is a blog post summary with links to sources such as USA Today:
Also, here is a Sports Illustrated summary of each conference’s TV deals:
http://sportsillustrated.cnn.com/2009/writers/stewart_mandel/07/24/tv-deals/index.html
So, ND makes about $9 million per year from NBC. Each Big Ten school makes in excess of that amount from the conference’s ABC/ESPN contract ALONE. This doesn’t even take into account the CBS basketball contract and, most importantly, the Big Ten Network revenue that more than doubles that amount. This means that each Big Ten school isn’t just making a little more TV money than ND – it shows that each Big Ten school is more than doubling the TV money that ND receives.
I don’t think that ND joining the Big Ten is imminent. However, I agree with Chadnudj’s point that it is a way more likely (if not probable) possibility than a decade ago when ND rejected its invite from the Big Ten.
ND’s stance about independence was a very easy one to take by its administration a decade ago since it was clearly making the most money over every single other school in the country BECAUSE of that independence. That independence was, up until very recently, ND’s greatest financial asset. However, that independence is now turning into a financial liability compared to the SEC and Big Ten who have found that each of their respective wholes are greater than the sums of their parts. So, even if the alumni base might always throw an emotional fit about joining a conference, you can be assured that ND’s administration is very well aware of the financial figures out there. It’s one thing if Michigan and Florida are making a lot more TV money than ND, but a totally different matter if Northwestern and Vanderbilt are also more than doubling the Irish on that front.
Once again, it’s easy to say “independence or die” if the financial arguments back that up. However, ND will have to make a real choice now that the financial arguments don’t tilt in favor of independence anymore.
by Frank the Tank on Dec 1, 2009 2:10 PM CST up reply actions 0 recs
One more comment on the financial aspect
The Weis debacle may hasten this, as his severance pay plus the amount of hiring a new coach, while clearly not prohibitive, is going to hurt the school and boosters short term.
It never gets to be easy
by chitownhawkeye on Dec 1, 2009 6:52 PM CST up reply actions 0 recs
Here’s a link to an Orlando Sentinel blog post from a few months ago. It shows that ND certainly is among the haves in college football (#14 overall in revenue), but ranks comfortably behind OSU, Michigan, Penn State and Wisconsin and roughly on par with Iowa and MSU. Of course, ND does just fine from a revenue perspective, and no one is saying otherwise, but the notion that the TV contract remains a strong financial incentive for remaining independent is no longer true. It’s basically a revenue-neutral decision.
The Crimson Quarry, SB Nation's Indiana Hoosiers blog
by John M (The Crimson Quarry) on Dec 1, 2009 10:15 AM CST reply actions 0 recs
Further Thoughts
NOTE: I posted this originally as a response to Chadnudj’s post on this topic, which you can access here: http://www.rivalryesq.com/2009/12/15/1201552/big-ten-expansion-the-chadnudj-plan. This topic is clearly shooting to the top of discussion, so I thought it would be good to repost my thoughts on the mega-league. -LEM
The belief that Mizzou is probably the best bet for addition is I think the right one (and I know will make a certain Law Buckeye and the future Mrs. Law Buckeye very happy indeed). Their strong academics, decent football program, solid basketball program, Midwest profile, and location in a new market check too many boxes to ignore.
The argument is out there that Mizzou has too close a tie to the old Big 8 to consider leaving, but that’s hooey. If the economics of the situation call for a change, it’ll happen.
As to the Gold Domers, I think they make sense from a tradition and national standing standpoint, but that’s about it. No new markets (despite their national profile). That, and they’re too high on their own smug to consider stooping to playing nicely with others (South Park reference…the click through is totally worth it).
As to the "mega expansion" I discussed here earlier…I’ve read the commentary, and I understand the points made. While I still think it makes some football sense for expansion to include WVU, Pitt, ND, and Mizzou (a slight change from my earlier version), the academic side of the equation excludes WVU. If you could somehow add 3 of those 4, though (so, Pitt, ND, and Mizzou), you’d really have something.
All are AAU capable (if not members already). All have solid-to-strong athletic departments. They’re geographically coherent.
If we’re going to expand, let’s go big. This would make us the Cadillac Conference (hey, there’s an idea…GM, any bailout money left for a sponsorship there?), the envy of all of college football. Lots of politics there, obviously, but it would be truly exciting to see us grow in that way.
I also think most of the rivalries could be preserved in a 14 team conference (simply a larger version of what you’ve laid about above). Too much? Probably. But fun to think about
Courting mediocrity since 1964.
by lakeeriemonstar on Dec 18, 2009 9:41 AM CST reply actions 0 recs

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