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Big Ten Expansion: 11+1 Can't Equal 12

Here's the thing about this Big Ten expansion: it's going to be a big deal.  Otherwise, it's not going to happen.  If adding a twelfth team only add to the Big Ten coffers by 9.09% (or 1/11th of the current total), the deal is a wash.  The Big Ten isn't going to add a school and expand for a wash.  They will only expand if the expansion creates an increase in funding above and beyond what they would have received otherwise.  If 11+1=12, expansion won't happen.  11+1 must equal more than 12.

Now before you and tell me that the Big Ten will make big money from a title game, recognize that your point is ceded.  It will be a moneymaker for the league.  However, if the expansion does not increase regular season fees by at least 9.09%, each school will receive less money from the league during the regular season.  I will posit that if any part of this deal is a financial loss, it is not happening.

TRE is your one stop shop for all things Big Ten Expansion related...

Graham discusses pros and cons of adding a 12th team...and who it might be.

Lake Erie M argues for mega-expansion and a 14 team league

BHGP lists the 4 most important issues surrounding expansion.

Chadnudj details the benefits of the North/South split

That's why, you need to think big, or get out of the discussion.  Big Ten expansion is not about "finding a rival for Penn State."  Big Ten expansion is not about finding any local twelfth school so that the league can have a championship game.  Big Ten expansion is about increasing the percentage of college sports dollars that go directly into the coffers of each institution.  I am not saying this in a derogatory or cynical way.  It's exactly what expansion should be about.  If you're going to upset this apple cart by adding a new member, there better be some huge HUGE benefits.  That was what the league got when Penn State joined.  That's what the league should get now.

So stop thinking small.  Join me after the jump and start thinking Big.  After all, it's in our league's name for a good reason.

Star-divide

Let's add that 12th Team:

Remember, think BIG.  Here are the teams that I think by themselves can satisfy this requirement:

Notre Dame

Yes, it's the league's white whale (and I appreciate it that the Irish again hired a coach who can personally live up to that moniker.). At the same time, it is still the most recognized name and brand in college athletics.  It would be a coup for the league.  It would be a perfect fit (and they'd find a way to get the Irish into the AAU; don't sweat that).  If Notre Dame would say yes (and they won't), this search would be done. 

Texas

Do you remember that Texas reached out to join the Big Ten in 1993/94?  Shortly before the Horns and Aggies (along with the state's two successful piggybackers) joined the Big 8, Texas talked with the Big Ten about becoming the league's 12th member.  The Big Ten was under a self-imposed expansion moratorium, though.  

Today, I don't see Texas joining.  They are the New York Yankees of the Big 12.  They have every conceivable advantage and limited revenue sharing.  Why would they leave that situation for long road trips (the shortest Big Ten trip would be longer than the longest Big 12 trip) and equitable payouts?  Do you think the Yankees would leave baseball's system for football's - where they would share (most of) their dollars evenly with Green Bay?  Texas is in a perfect situation.

Nebraska

Yes, the Big Ten wants to dominate the Omaha media market.  No, this would be about adding a football giant.  Tom Osborne, for one, would listen long and hard.  He's preached against the Southern-dominance of the Big 12 since its inception.  I don't know if the Huskers take the offer, but it's a much closer call than you might think at first blush.  And don't give me the "Big 8/12 founding member tradition garbage."  It doesn't pay the bills.

Maryland

This is all about DC.  The ACC has the market surrounded.  The Big East has roots in the market (during hoops). The Big Ten can move on the area by adding the Terps.  It's a contiguous state, which could use the move to recruit in more fertile areas (Ohio and Pennsylvania).  Yes, Maryland is thought of as a basketball school first.  I don't think that stops the inquiry.  I don't know that Maryland jumps, but I bet they look long and hard at it.  

Missouri

Missouri has already said that they would entertain the offers.  Good for you, Mizzou.  Missouri feels like it has received a raw deal from the Big 12 in football each of the last three years.  The Big Ten would control, instead of split, the St. Louis market, while making an entry into Kansas City.  Of the adding one combinations, this has the greatest likelihood of actually happening.

Here's who is not on the list:

Pitt

Like I said at the outset, this isn't about finding a partner for Penn State.  In 17 seasons, the Lions have developed a nice rivalry with Ohio State and a hatred for Iowa.  They don't need to bring their little brother school into the family just to have someone to kick around.  Also, Pitt adds nothing but a 12th team.  If you believe me when I write that this expansion has to be about more than that, then you know why Pitt won't happen.

Rutgers

I'm late coming around on this, but Rutgers adds nothing but a 12th team.  Rutgers doesn't "give the Big Ten the New York market" any more than adding Middle Tennessee State would give the league the Nashville market.  

West Virginia, Cincinnati, Louisville, Syracuse

They don't add anything but a 12th team.  

Iowa State

Now you're just being silly.

Let's Think Bigger

An interesting article in the Tribune yesterday tipped the Big Ten's hand.  They're not limiting their thoughts to 12 teams.  They are also looking at the possibility of 14 teams in the league.  What?  Seriously?  Yes.  Who would this be?

How about Missouri, Kansas, and Nebraska.  Add those three to the league and you control the media markets of the upper Midwest and great plains states.  That doesn't add much.  But, you add one of the Top 10 football programs, one of the Top 10 basketball programs, and a legitimate contender in both.  That I find interesting.  How do these divisions strike you:

Big Ten North Big Ten South or.... Big Ten East Big Ten West
Michigan Ohio State Penn State Nebraska
Michigan State Indiana Ohio State Kansas
Wisconsin Purdue Michigan Missouri
Minnesota Kansas Michigan State Iowa
Iowa Missouri Indiana Wisconsin
Northwestern Illinois Purdue Minnesota
Nebraska Penn State Northwestern Illinois

I like them, too.  I'm partial to the North/South alignment (playing each team in their division, their permanent rival across from them on the list, and one rotating school each year), but I wouldn't argue with the East/West breakdown either. It just doesn't lend itself as well to the split.  

Would the three Big Twelve schools come together?  Yes, Kansas leaves K-State behind, but i don't think that they'd worry too much about that.  Coming together might make the move more palatable for the joiners.  I don't know enough about the numbers to know if it would make the league more profitable for the members, but my suspicion is that it would.

If you believe that the league will go for a more balanced geographic approach, maybe it's Missouri, Pittsburgh and Maryland.  Look what that could do:

Big Ten North Big Ten South or... Big Ten East Big Ten West
Michigan Ohio State Maryland Missouri
Michigan State Maryland Penn State Iowa
Pitt Penn State Pitt Minnesota
Wisconsin Purdue Ohio State Wisconsin
Minnesota Indiana Michigan Illinois
Iowa Missouri Michigan State Northwestern
Northwestern Illinois Indiana Purdue

When you add three teams, you're adding a championship game, but you're also adding 12 extra regular season games.  That's increasing regular season product by more than 25%, and likely adding a premium to the value.  It's a good deal for all involved.

Let's Think Biggest

Reread the money quote from the Tribune.  The league is also considering 16 team options.  What?  Sixteen?  What would that look like?  My friends, it would look like the start of a playoff system.  

Big Ten East Big Ten North Big Ten West Big Ten South
Penn State Michigan Iowa  Ohio State
Indiana Northwestern Minnesota Illinois
Maryland Michigan State Wisconsin Missouri
Pitt Purdue Nebraska Kansas

How would you schedule this for football?  Let's dream a bit.  Each team plays the three teams in their division, and four teams from another division.  The eighth game will be decided by standings and played on Thanksgiving weekend, with the first place teams facing off in the league championship semi-finals.  You could rotate what divisions face each other for full slates and what divisions meet head to head on Thanksgiving weekend.  Do you think that Big Ten semi-final weekend would get ratings?  TV Money?  Attention?  

I know that this is a radical change from anything that college football has done.  And, I realize that these divisions will move away from the traditional rival system (thus, likely making it a non-starter). But, this is the time to think in these terms.  The stodgy Big Ten is allowing itself to dream right now.  It should be encouraged to think as big as it can.

Remember: Think Big

Over the next 12-18 months, you'll read periodic articles focused on one small addition to the Big Ten roster. Remember that won't happen.  If expansion occurs, it will be because the Big Ten was able to get Bigger.

h/t on the title to Frank the Tank.

 

Addendum:

We never said what we were going to name this Bigger Big Ten. Sure, we could stick with the easy moniker and keep the Big Ten. Or we could go to the Big 14 or Big 16.  But we can do better than that. We need something that demonstrates our dominance in college football. Something that shows that we will not only compete with those Southern units, but that we will dominate them. Got it...

 

THE UNION

Sherman_masthead_medium

Gen. Sherman approves.

2 recs  |  Comment 38 comments |

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Holy Schnikies

The 16-team dream would be awesome. I like the idea of the Big Ten, as usual, making a groundbreaking move to be the first conference with its own playoffs as opposed to a championship game. It actually makes a ton of sense, especially when you consider the Big Ten was the reason we have conferences anyway!

A futile crusade to prevent mass ignorance

HammerAndRails, SBNation's Boilermaker Blog

by BoilerTMill on Dec 18, 2009 9:01 AM CST reply actions   0 recs

It's a fine line

The NCAA allows for a conference championship game. It doesn’t allow for a league playoff. That said, there is nothing prohibiting the league from working the semi-finals into the league schedule. If every team in the Big Ten East knew that they would have a home game against a Big Ten North team, but just didn’t know which one until 7 days prior, the logistics could work. For the second, third, and fourth place teams, it’s another conference game. For the 1st place teams, it’s the start of their two game playoffs.

http://www.rivalryesq.com/
The quintessential Big Ten smoking room.

by Bama Hawkeye on Dec 18, 2009 9:07 AM CST up reply actions   0 recs

16 is terrible

The WAC did it years ago and was an utter mess that is why the MWC was formed. Big 10 should not go to 16 teams it is tough on rivalries and makes a mess out of hoops and the minor sports.

by Jeremy Mauss on Dec 20, 2009 10:15 PM CST up reply actions   0 recs

Ahem...The Trib Didn't Get There First.

You’re welcome.

http://www.rivalryesq.com/2009/11/30/1177117/the-big-tent-conference-fixing-the

(I also wrote about this on Chadnudj’s post here, http://www.rivalryesq.com/2009/12/15/1201552/big-ten-expansion-the-chadnudj-plan, with a slightly modified list of three teams I’d add to make us a mega-conference.)

As to the nuts and bolts of what you’ve said, you’re right. It’s absolutely imperative that the economics of this move make sense.

About some of your big hitters, though…I’m not sure that Maryland itself can get it done. Yes, they open up the D.C. market, but not as much as you’d expect. D.C.‘s basketball love is spoken for (Hoyas), and as to football I think it’s a safe bet that VT and Virginia both have a greater following there than the Terps can ever hope for. The others I have no quibble with.

I maintain that Pitt could be a solid add, as the Pittsburgh market is not as locked into Penn State as you might imagine. That said, they’re definitely a second tier choice, and adding them would be adding to the middle-back of the conference…not especially attractive. And you’re dead right about Rutgers.

Now, for the meat of this discussion: the mega-league. I LOVE this idea (obviously). That said, it’s a logistical nightmare, and the finances for pulling of that kind of move are going to require either Arthur Andersen like accounting or a Warren Buffet sixth sense about such things.

Still, if it’s the right mix of schools it could turn out to be an enormous boon. It’s that mix that makes the difference. That said, I’m not sure that I’m willing to lose the conference’s regional identity by tacking on a “Great Plains” division with Nebraska, Kansas, and Missouri. I think you can make an argument that Mizzou is actually a part of the Midwest, and so they pass muster…and I could stomach Nebraska if only for their hallowed tradition (and the corn connection).

When the Kansases of the world start to enter the equation, however, I balk. And I realize my reason is silly…but, when it comes down to it in an argument with a fan from the SEC, Big 12, or Pac 10, I like being able to say, "Sure, but we INVENTED football in the Midwest. The Pro Football Hall of Fame is in Canton, Ohio, and the College Football Hall of Fame is is South Bend. So, with all due respect, take your “team speed kills” and stick it. We know this game better than you do."

So, I’d stick Pitt in there instead of Kansas. That maintains the Midwest vibe, gets us a top medical school and basketball program, and helps me sleep at night. The ideal triumvirate? ND, Mizzou, and NE…but good luck seeing that proposal come to fruition.

As to the 16 team idea, it’s a cool thought…but one that will NEVER happen. Those two additional teams amplify the already cacophonous confusion large-scale expansion brings. My guiding, bottom-line question on all this is this: Who can we add while maintaining our conference identity and academic standards, and make a significant splash?

The identity piece (as I’ve already indicated) can’t be understated, and I’m sure it will be a part of the negotiations that eventually happen on this. I don’t see 5 teams out there who can meet all three of those criteria. There are four (Nebraska, Mizzou, ND, and Pitt) who I think you can argue do that. If you stretch to include Kansas, you get to five…but again, I’m just not convinced they fit the profile of the conference in a way I’d be happy with.

Am I talking out of both sides of my mouth here a little? Sure. Kansas is a better school than Nebraska, and arguably better all-around athletically. Maybe it’s repressed hatred of The Wizard of Oz from my youth, an irrational fear of Jayhawks, or my fear that we’d have to re-name ourselves “The Corn Belt Conference.” But, when Kansas enters the equation for expansion, I’m agin’ it.

The only other plausible fifth I can think of, then, is Cincy…and we know that’s a non-starter academically (sorry, Bearcats). I think 14 is as big as we can get realistically.

All that said, however, there’s going to be a LOT of ink spilled on this between now and the COP/C meeting where this all gets resolved a year to a year and a half from now. It’s fun to think about all of this, and it will keep what we baseball fans call the “Hot Stove” burning through the offseason…but there’s not much actual fire there for now.

Gotta hand it to Delaney/Paterno/Alvarez/Gee…this is a GREAT way to keep the Big Ten relevant during a period when we’re usually an afterthought.

Courting mediocrity since 1964.

by lakeeriemonstar on Dec 18, 2009 10:13 AM CST reply actions   0 recs

Noted

I guess I was more focussed on the actual announcement by the Big Ten as the news (as opposed to dreaming in the blogs).

I think that you sell Kansas short. Yes, it would be a bottom half football program (I think that you could look to Minnesota as it’s equivalent), but it is a huge name in basketball. Big enough to justify the offer in my mind. I also think that directly pilfering those three teams may make them more likely to join.

http://www.rivalryesq.com/
The quintessential Big Ten smoking room.

by Bama Hawkeye on Dec 18, 2009 10:43 AM CST up reply actions   0 recs

OK, the 16-team alignment kinda blows my mind.

Fascinating stuff, there. The only way it could be even more insane is if added promotion/relegation from the MAC.

The bad thing about that alignment is that it would definitely hurt some rivalries and prevent you from seeing some B10 teams for quite a while. A plan that doesn’t involve some way for Michigan and Ohio State to play every year is a non-starter, I think.

by RossWB on Dec 18, 2009 10:29 AM CST reply actions   0 recs

When I get bored in January

I’ll write the 16 team championship division concoction that I’ve been working on.

Let’s just say that it’ll make rivalry games worth a lot more than just a trophy (and is so far from actually being able to happen that someone will take it too seriously.).

http://www.rivalryesq.com/
The quintessential Big Ten smoking room.

by Bama Hawkeye on Dec 18, 2009 10:46 AM CST up reply actions   0 recs

The Union

Wonder if it would make the SEC pause for just a moment when they’re taking pride in a conference rather than a team.

Also Big 14 East. From an MSU perspective: do not want. UM, OSU and PSU in division? Disgusting.

Light a man a fire, he'll stay warm for a day.
Light a man afire, he'll be warm for the rest of his life.

by Seer on Dec 18, 2009 11:35 AM CST reply actions   0 recs

There are only 2 options here

As was stated in the original post, expansion will only happen if it makes sense for the conference. Adding any old team for the sake of having a conference championship game won’t fly. It has to be profitable from all angles.

That being said, the expansion to 14 is out. Adding Nebraska, Mizzou, and Kansas will just dilute the revenue more than increase it (on a per team basis). Nebraska and Kansas don’t really bring much to the table other than history (Nebraska) and basketball (Kansas). Missouri has the media markets to make sense singularly. Kansas could make a case for itself based on being at least a decent football program lately (bowl game qualification) and a basketball powerhouse. I see nothing that Nebraska brings to the table other than history—which doesn’t generate much in the way of additional revenue.

So Missouri is probably the school we will court if we add just one team. They bring the TV markets (KC, St. Louis), academics are a bit lacking, but they are in the AAU so it should be fine, and it is in the Midwest.

However, I’ve been becoming more warm to the idea of 16 teams. In that case, Nebraska and Kansas make sense as well as Pitt and Rutgers. I realize Rutgers doesn’t own NYC, but having even a presence in NYC is better than most other options. I think the mini playoff within the conference is exactly the sort of innovation the Big Ten had in mind when it said it was thinking big and all options are on the table. The regular schedule would consist of 7 games and one flex at the end for division leaders and consolation contests for everyone else that counts as the 8th conference game. This set up is almost like having 3 conference championship games instead of 1, so it wouldn’t be as dilutive as a 14-team conference.

In either scenario, Michigan/OSU MUST be in the same division. That way, they can play the last regularly scheduled game with perhaps the division title on the line. This prevents a rematch in the conference championship game and still gives the game big meaning.

Here is what the division alignments should look like in that case (similar to the post, but swapping OSU and Northwestern as well as Rutgers instead of Maryland):

PSU, Pitt, Rutgers, Indiana
Mich, MSU, OSU, Purdue
MN, Iowa, Wisc, Nebraska
Mizzou, Illinois, NW, Kansas

This is already throwing tradition out the window, so lets not get carried away with preserving rivalries outside of these divisions.

by rencito on Dec 18, 2009 1:18 PM CST reply actions   0 recs

We're going to disagree on a couple of things

1) The value of Nebraska. This isn’t the same as adding Pitt, which can’t fill its stadium and is clinging to a glory era three decades ago. Nebraska has played for a MNC this decade, a conference title this year, and won three of the last 15 titles. Also, I think that you understate the national appeal of Nebraska. Much like Alabama, despite being a small media market, it moves the TV dial across the country. As a former resident of Kansas City, I can confirm that it was not unusual for a Nebraska game to draw better local ratings than a Mizzou game.

2) If this semi-finals plan were to be adopted, do you think that tOSU & UM would rather A) face each other each year in an essential league title quarterfinal (take no offense MSU & Purdue fans – I’m writing this as if I were one of the arrogant bastards from those two schools) or B) scrap the annual aspect of the rivalry to have a better chance at winning the league title (and earning a Rose Bowl/MNC bid)? I suspect that they’d prefer B.

http://www.rivalryesq.com/
The quintessential Big Ten smoking room.

by Bama Hawkeye on Dec 18, 2009 1:34 PM CST up reply actions   0 recs

Perhaps...

I am understating the value of Nebraska. I just don’t see it bringing in the TV ratings, but I have no empirical evidence to back it up.

As for your second point, I am a MN guy, so I can’t really say for sure, but I think they would rather have a guaranteed game each year with the possibility that the game is for a berth in the Big Ten semi-final.

Wow, that actually kind of sounds awesome to say. Big Ten semi-final.

by rencito on Dec 18, 2009 1:45 PM CST up reply actions   0 recs

I thinkyou're selling Pitt short

and that you don’t have a good impression of how urban universities have to fight against pro teams. The best Miami teams of the 80s struggled to fill their stadium too.

Pitt isn’t clinging to it’s glory years; otherwise we’d see the mustard/royal colors and the script logo. There are vocal alumni and fans who’d like to see that, but the program as a whole is moving in a fresh direction.

I don’t mean to argue that Pitt is a good fit for the Big Ten, though. There is an important cultural difference between them and the large land-grant institutions that make up most of the Big Ten.

by SlingStone on Dec 18, 2009 4:28 PM CST up reply actions   0 recs

Yes, but even BIGGER

Add these 5 teams:

Mizzou, UCONN (the true NY/NE market team – big for BBall Mens AND Womens), Maryland (D.C./Baltimore), and…wait for it….

Florida St. and…the U

How about the Big Ten owning New England, D.C., and the state of Florida and having big time teams competing. Talk about eyeballs on screens.

I think FSU/UM would consider it as well since they already have to travel quite a ways for ACC games.

by The Ghost of Craig Kilborne on Dec 18, 2009 1:44 PM CST reply actions   0 recs

UConn/Miami

I don’t think UConn has the football brand the conference is looking for. Don’t get me wrong, I think UConn actually has a decent football program, but it isn’t on the same playing field as the traditional powerhouses of the Big 10.

As for Miami, I think you are vastly overrating their impact. Miami is a small private school that doesn’t travel particularly well. The state of Florida is owned by UF/FSU. Miami is a smaller player in that state.

by rencito on Dec 18, 2009 1:56 PM CST up reply actions   0 recs

Miami is an interesting case

Theya re a bit like Northwestern in that their alumni base is spread very well. I went to the Miami at Louisville game a few years back and there was a very ncie Canes contingent.

Of course, since the wife is a U alum it would destroy my marriage if they joined…

A futile crusade to prevent mass ignorance

HammerAndRails, SBNation's Boilermaker Blog

by BoilerTMill on Dec 18, 2009 2:58 PM CST up reply actions   0 recs

This is about money, remember. UCONN brings in the northeast and is a HUGE basketball program. Miami on TV is simply money – and they have the educational bona fides to be in the Big Ten. UCONN I’m not so sure about

by The Ghost of Craig Kilborne on Dec 19, 2009 11:22 PM CST up reply actions   0 recs

Mizzou - Kansas

I have a hard time believing Kansas and Mizzou would give up their rivalry. If one comes, you should expect both to come. These are two schools who actually fought each other: http://en.wikipedia.org/wiki/Lawrence_Massacre

It almost seems to be easier to add more than less. It seems better to get Nebraska, Mizzou and Kansas as well as Pitt and Maryland. If Notre Dame was as smart as they are arrogant, they would fight to replace Pitt on the list.

I love the idea of UConn in place of Pitt. I think FSU and UM are very unlikely.

If Jim D is smart, he better do something Big because everyone is watching closely now.

by JimboJ on Dec 18, 2009 1:52 PM CST reply actions   0 recs

I'm well aware

of the hatred between Mizzou and Kansas. Before the 2007 game (which decided the Big XII North), I loved the two T-Shirts that were being sold. Mizzou’s showing the Quantrill’s Raiders sacking Lawrence and KU’s stating its importance to the rest of the nation. Good stuff. It’s why even if Mizzou joined alone, you know that the schools would continue to play each year.

http://www.rivalryesq.com/
The quintessential Big Ten smoking room.

by Bama Hawkeye on Dec 18, 2009 1:59 PM CST up reply actions   0 recs

But it would diminish the rivalry

I live in St Louis, and Kansas-Mizzou is as every bit contentious as any in the Big 10. I just think unless they came as a package deal (along with Nebraska for a 14 team league) there would be no way they would want to split conferences and have to play their heated rival in at the beginning of the season in a meaningless non-conference game.

"We're used to Favre-a-palooza now. We're engulfed in Favre-a-palooza. It's not even Favre-a-palooza anymore. He's family now."

--Vikings TE Visanthe Shiancoe, on Brett Favre

by MilCardFan on Dec 19, 2009 12:19 PM CST up reply actions   0 recs

How?

Why would not being in conference diminish rivalry?

FSU-Florida is still big. Iowa-ISU is still huge for the fans of each team. Notre Dame vs. 8 different schools is still big for each.

As long as the teams play each and every year and can ruin the other team’s season, then the rivalry is worth playing. In 2002 Iowa’s only loss was to ISU, I think that mattered.

by studbucket on Dec 19, 2009 10:53 PM CST up reply actions   0 recs

I look at it this way

As an OSU fan, would the rivalry diminish if Michigan were suddenly in a different conference, and the game got moved to September? Yes, to me it would.

The main difference between the rivalries you mentioned and KU-Mizzou is the conference angle. Being in the same conference, I believe, is a big reason the rivalry is so heated. Maybe it would still be a strong rivalry if Mizzou goes to the Big 10, but the dynamic would definitely chan.ge

"We're used to Favre-a-palooza now. We're engulfed in Favre-a-palooza. It's not even Favre-a-palooza anymore. He's family now."

--Vikings TE Visanthe Shiancoe, on Brett Favre

by MilCardFan on Dec 20, 2009 10:59 AM CST up reply actions   0 recs

But Quantrill Was A Buckeye...

…even though he was a traitor.

by tonywf on Dec 20, 2009 9:08 PM CST up reply actions   0 recs

great job!

phenomenal article fellas! That was just great…now we play the waiting game….

by Big10Tour on Dec 18, 2009 9:59 PM CST reply actions   0 recs

Don't discount Texas

They may be more willing to move than what is generally assumed. I hadn’t even considered them initially, but as I think about it more and more, the Longhorns are the ONLY option other than Notre Dame.

The hook with Texas is that the Big 12 TV contract is absolutely terrible and won’t get much better because it doesn’t really have any good markets outside of Texas. Even with the unequal revenue distribution model that Texas is a beneficiary of in the Big 12, Texas is still making a whole lot less than any of the Big Ten schools in terms of conference level revenue as of today. The Big Ten plus Texas would provide conference revenue that would completely skyrocket when you consider that every cable household in the Lone Star State would receive the Big Ten Network. So, there’s a clear financial argument for Texas to move to the Big Ten.

At the same time, Texas is clearly the top academic school in the Big 12 – they are right in our wheelhouse for CIC membership. That school’s faculty and greater academic community would love joining the Big Ten as opposed to being associated with the tier 3 schools that populate the lower end of the Big 12.

Finally, there’s a CYA component here. There is a ton of consternation from Big 12 fans in general if Mizzou leaves the conference to the point where they think it might implode (i.e. it would spur Colorado to go to the Pac-10, etc.). Why? Because that awful TV contract would become even worse since Mizzou would take away the St. Louis and Kansas City markets. Those markets are middle to lower tier for a conference like the Big Ten, which has the likes of Chicago and Philadelphia, but St. Louis is the 4th largest Big 12 market and Missouri is the conference’s largest state other than Texas. Adding one or more Mountain West schools wouldn’t come close to replacing those homes. So, if all of the Big 12 members could possibly be up for grabs in that scenario, why would the Big Ten be content with going after a middle tier school? It might as well go for the biggest prize of them all since Texas may very well want to leave the Big 12 if only as a preventive measure.

On another note, it’s an interesting hypothetical about going to 14 or more teams, but realistically, there’s a point of diminishing returns for every team after the 12 that you need to stage a conference championship game (unless those additional schools consists of names like Notre Dame, Texas, Florida and USC). So, the “massive conference” scenario is likely just a scare tactic being used by the conference – I can’t imagine them going past 12 teams.

At the end of the day, I think that the usual suspects of expansion candidates (Mizzou, Syracuse, Rutgers, etc.) would leave the Big Ten playing the “What if?” game, as in “What if we had just waited for Notre Dame?” There would always be a sense of buyer’s remorse, which means that the Big Ten shouldn’t pull the trigger in that situation. Adding Texas, though, would allow the Big Ten to honestly and clearly forget about Notre Dame forever – the conference sincerely wouldn’t care what ND did with its independence because the Big Ten would’ve found the one school that arguably adds even more than the Irish. That means that the Big Ten shouldn’t even consider anyone other than Texas here.

By the way, I’m glad that you liked my “11+1=13” description and thanks for the shout out!

by Frank the Tank on Dec 18, 2009 11:22 PM CST reply actions   0 recs

Agree that Texas should be the target after ND

but I just don’t see why Texas would do it.

*Texas already is the most profitable athletics program in the country, and it isn’t even close to the #2 program. So money isn’t a big factor for them.

*Texas calls all the shots in the Big 12 and would have to relinquish a lot of that clout moving into a conference with Ohio State, Penn State, and Michigan.

*When the SWC dissolved, the legislators in Texas mandated that A&M, Baylor, and Texas Tech go where ever Texas goes. It is possible that too much politics would get in the way again if Texas tried to move.

*I don’t see Texas liking the thought of having to travel to the likes of Happy Valley, Minneapolis, Madison, or other cold and potentially snowy locales in November. They would be at a tremendous disadvantage.

*I think the rivalries would be too much for Texas to give up (Oklahoma, A&M, Texas Tech). Sure they could still schedule those games, but could you imagine how tough their schedule would be EVERY single year by adding those games?

by rencito on Dec 20, 2009 5:22 PM CST up reply actions   0 recs

I think the money is a bigger deal than you think

Yes, Texas has the highest revenue athletic department in the country. However, that doesn’t mean that it’s simply going to leave money on the table, which a lot of people in Austin believe is happening because of the Big 12’s subpar TV contract. Also, unequal revenue sharing is great during those years when you’re doing well, but it’s bad for a school when they aren’t playing well. The average university president cares more about minimizing the downside than maximizing the upside. It’s not an accident that the most financially stable conferences – the Big Ten and SEC – happen to have equal revenue sharing.

Case in point: Miami was the single biggest beneficiary of the Big East’s unequal revenue distribution model. However, when it moved to the ACC, one of the most important factors cited by Miami’s president was that the ACC had equal revenue sharing. That came in handy when Miami went through a recent down period. So, I don’t think that the fact that Texas is doing well under the Big 12 revenue distribution model is outcome determinative – almost every university president wants guaranteed income without downside risk, which is what the Big Ten would provide in abundance.

I don’t think that the Texas-to-the-Big Ten scenario is necessarily likely, but I seriously think that there’s some valid reciprocal interest there. Texas really isn’t that powerful in the Big 12 – remember that the old Big 8 schools have been together for a lot longer and Texas has only been associated with them for 15 years. Texas certainly cares about playing Texas A&M and OU, but after that, the general feeling is that the other conference schools aren’t rivals (i.e. Texas Tech, Baylor, etc.) and they’d just as soon give them up (especially if it means playing Ohio State, Penn State, Michigan, etc.). Thus, there aren’t as many longstanding ties in place as you would think.

Honestly, I think that the local political hurdle that you pointed out could be the biggest obstacle. I could see both the athletic department and faculty at Texas welcome Big Ten membership because there’s a lot more opportunity for both with the conference switch. Whether the A&M and Texas Tech guys in the state legislature will put some strong-arm tactics on UT, though (much like the Virginia Tech backers in the Virginia legislature that effectively forced UVA to invite VT into the ACC instead of Syracuse), might be insurmountable.

by Frank the Tank on Dec 21, 2009 12:22 AM CST up reply actions   0 recs

Fair Point

On the money and risk. But you are really underestimating Texas’ clout in the Big XII. It really doesn’t matter that they weren’t part of the original Big 8. Iowa State was part of the original, yet I think most of the conference would like to expel them at this point. Texas is the big fish in the Big XII. They wouldn’t be regarded as such in the Big Ten. I have no doubt that the academic part of the school would rather be in the Big Ten, but I’m not sure how much it matters anymore. I think research is shared pretty well between the two conferences now.

I hope you are right about the reciprocal interest on the part of Texas. I would agree that there should be some. They should at least listen to what the conference has to offer, and it does offer quite a bit.

by rencito on Dec 21, 2009 2:26 AM CST up reply actions   0 recs

Texas

I think to convince Texas, the Big Ten would need to go to 14 and have them bring along one of their two main rivals (Oklahoma or Texas A&M) — I think the Big Ten would prefer Oklahoma of the two for a new state. Then Texas can continue to play the other one in non-conference play (not a big deal to schedule a single team every year in non-conference and they used to play Oklahoma every year anyway). Having a relatively local team would leave Texas as less of an outlier and make travel easier (non-revenue sports can pair a trip to the Southwest schools together).

It also would allow for much more sensible geographical divisions for the conference, if the last team of the 14 were a more Eastern one (to try to increase the Northeast TV market):

West
-——
Texas
Oklahoma/Texas A&M
Iowa
Wisconsin
Minnesota
Illinois
Northwestern

East
-—-
Michigan
Ohio State
Penn State
Michigan State
Purdue
Indiana
Syracuse/Rutgers/Pitt/Maryland

by Laaaaazzz on Dec 21, 2009 2:31 PM CST up reply actions   0 recs

Definitely NOT Oklahoma

First, Oklahoma does not pass the test academically. Texas A&M is on the list of AAU institutions.

Secondly, A&M actually finishes ahead of Oklahoma every year in the Director’s Cup standings. In fact, A&M is pretty strong athletically. They have finished in the top 20 the past three years (I didn’t look beyond that, so it may be even longer).

by rencito on Dec 22, 2009 1:45 PM CST up reply actions   0 recs

The Only Two Teams I Foresee...

….are Pitt and Notre Dame, and Notre Dame has already turned down the Big 10 once before (and has its own t.v. contract), so to me that leaves Pitt. The Big 12 teams have no real incentive to come to the Big 10. As a conference, they’re comparable competitive-wise and geographically not very close to the universities in the Big 10 (with the possible exception of Missouri). That leaves the Big Eight teams, but as a conferences it is a notch below even the Big 12 (Rutgers does not have much of a winning tradition and none of the other Big Eight teams, except Pitt, really fit). Whatever we decide, it has to be done and quick. The lack of a championship game is killing us because of the several week layoff between the bowl games for the BCS bowl teams. I personally would not even mind kicking out a couple of teams from the conference and replacing them with a Pitt or even Cincinnati (or Notre Dame, if they would reconsider joining). Whatever makes the conference better and more competitive will ultimately benefit it financially.

by tonywf on Dec 20, 2009 8:29 PM CST reply actions   0 recs

There is incentive

There is quite a bit more money in the Big Ten than Big XII. Probably about $12M more per year not including any renegotiated contracts for the additional team(s) or the conference championship game not to mention more revenue sharing in the Big Ten (this is probably a turnoff as far as Texas is concerned given the success of their athletic program, but certainly attractive to teams like Mizzou).

I would never kick any of the Big Ten schools out of the conference. They are all pretty valuable contributors. Cincinnati would be a pretty big drop off both athletically and academically. I really don’t see what Pitt adds to the conference in terms of footprint. Penn State already gets quite a bit of their market. The academics and geography are good, but not sure it would make more money for the conference which is what this is all about.

by rencito on Dec 21, 2009 2:33 AM CST up reply actions   0 recs

First, the Big Ten needs to look east

This is all about the Big Ten Network, which the conference owns. It needs cable systems. You get them along the eastern seaboard.

Penn State provides Philadelphia to a point, but what about the other major markets? Well, Maryland provides Washington, D.C. and Baltimore — and after expanding Byrd Stadium, Maryland would be interested in the Big Ten. It’d be far easier to sell those suites for Penn State, Michigan, Ohio State and Wisconsin than for Florida State, Clemson, Wake Forest and Virginia. The Big Ten’s academic consortium would also be attractive to Maryland officials. Maryland is a stealth candidate in all this, as folks in College Park well remember what happened during ACC expansion in 2003.

What about metro New York City? You correctly state that Rutgers or Syracuse can’t deliver NYC by themselves (just as Boston College is culturally isolated in the ACC), but SU and Rutgers together would deliver the NYC market. (Sorry, Connecitcut, you’re too nouveau riche for the “old money” Big Ten.) If the Big Ten expands to 14 teams, expect the trio to be Maryland, Rutgers and Syracuse, which would solidly put the Big Ten footprint on the east coast. (They would join Penn State, Ohio State, Michigan State and Michigan to form a power-packed Big Ten East, with the seven remaining institutions comprising the Big Ten West.)

Were the Big Ten to enlarge to 16, take the three schools above and add Missouri and Nebraska. Mizzou adds Kansas City, and Nebraska remains one of the “brand names” in college football and has a solid overall athletic program. The setup:

Big Ten East: Syracuse, Rutgers, Maryland, Penn State, Ohio State, Michigan State, Michigan, Indiana/Purdue
Big Ten West: Nebraska, Missouri, Iowa, Minnesota, Illinois, Northwestern, Wisconsin, Indiana/Purdue
(IU and Purdue could switch divisions every two years.)

To sum up:

If Big Ten expands to 12 members: Maryland.
If Big Ten expands to 14 members: Maryland, Syracuse, Rutgers
If Big Ten expands to 16 members: Maryland, Syracuse, Rutgers, Missouri, Nebraska

by vjp81955 on Dec 20, 2009 9:19 PM CST reply actions   1 recs

Guys, guys, guys!!! Speaking as an objective observer (FSU fan), here's the deal:

The Big Ten saying they are not “limiting their thoughts to 12 teams” is a far cry from actually deciding to expand to behemouth size. Translation: No way they do it. The Big Ten will run the 14 and 16 team proposals up the flag pole…then run them right back down again. Not going to happen.

Second, why has no one taken a look at these endowment figures:

$16 Billion Texas
$2.25 Billion Pittsburgh
$1.03 Billion Missouri
$ 600 Million Rutgers
$ 500 Million Maryland
$ 200 Million Nebraska

This is a quick rule of thumb as to who are the heavyweights of higher learning (with a chances to go to the Big Ten.)

Translation: Obviously, the Big Ten HAS to ask ND, and obviously ND will turn them down again. Most of the remaining schools here are small potatoes for the Big Ten. The only ones that arent are Texas, Mizzou, and Pitt.

Texas and Missouri will end up being too difficult to move from the Big Ten. Pittsburgh is not, never was, and never will be an “Eastern” school.

The Big Ten will end up with Pittsburgh, and it is the best fit.

There is no way to peace; peace is the way.

by GoNolzOhio on Dec 20, 2009 11:26 PM CST reply actions   0 recs

Pitt doesn't bring a single new Big Ten Network subscriber

That’s what too many people keep on missing with Pitt. It’s unfortunate that Pitt doesn’t have Rutgers’ location since it’s a very good fit in a lot of ways. However, Penn State already delivers the Pittsburgh market and then some (i.e. Philly and the rest of Pennsylvania). Out of all of the vague Jim Delany statements about expansion, he did say one thing that was concrete: a new school needs to bring in new markets. Pitt doesn’t do that, which means they will never get an invite. Any other school that overlaps a current Big Ten market (i.e. Cincinnati, Iowa State) will also be a non-starter.

by Frank the Tank on Dec 21, 2009 12:27 AM CST up reply actions   0 recs

PSU-Altoona Campus should join the Big Ten.

It would be a natural rival for Penn State, and solidifies the Big Ten’s hold in the Johnstown-Altoona TV market.

by Cairo on Dec 21, 2009 8:53 AM CST reply actions   1 recs

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